66 Old Compton Street


‘Icons of Style’ is Superdry’s newest campaign, showcasing key looks from the AW20 collection. Anticipating the darker tones of the season, director Hopi Allard combines a subdued colour palette with silhouettes and mood lighting, as Swedish pop artist Zara Larsson nods to the highs and lows of touring with a subtle but dynamic performance.

We composed the music for the film, produced by Pundersons Gardens, evoking a darker side to the brand through deep sub-bass, airy swells and a minimal rhythm of kicks and icy hi-hats. The track builds throughout to reach a powerful crescendo, before dropping into a serene sound world of atmospheric pads and reverberating beats.