Nike have created a series of films that aim to empower young women by encouraging them to take part in sport. In each of the three films, directed by Joao Retorta of Bullion Productions, the artists explain how regular work-out routines have helped them to build confidence and get inspired.
The films focus on Camelia, a model and kickboxer from Marseille, Ms. Banks, a hip hop artist from South London, and Eunique, a rapper from Hamburg.
We composed the music and sound design across the campaign, creating a unique soundworld for each film. Strong beats punctuate the movements of each performer, while the sound design accentuates the dynamic rhythm of the editing.