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Sonic Branding

'Curiosity' Ident

We’ve created a sonic identity for an exciting new storytelling platform, MAEKANFounded by Eugene Kan and Alex Maeland (former managing editor and creative director of Hypebeast respectively), the publication traverses the worlds of fashion, music, food, design, business, sport, and tech, all through its own unique exploratory lens. What makes their approach to journalism all the more interesting, is their decision to make sound an integral part of the storytelling process. We composed a series of idents, audio bumpers and various in-app notification sounds – listen above.

Listen to the co-founders discuss our collaboration and the process behind creating an ‘audio-first’ publication:

Stay tuned for more exciting developments and in the meantime head over to MAEKAN to sign up for a free trial.


Further Reading