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Kojey Radical: Sugar

1800 Tequila has partnered with British rapper and artist Kojey Radical to launch their first UK collection, in a triptych of visual poems directed by Otis Dominique and produced by Armoury.

The distinctive wordsmith, who launched the collaboration at an event at Dalston Roof Park in July, has been applauded for his tackling of mental health issues in his lyrics. In the video for ‘Sugar’, he is consumed in a physical live performance which intensifies throughout. Strobe lights flash within the darkened stage, while intermittent bursts of Ellis van der Does’ animation outline his body.

We composed the music for the film – utilising delayed vocal effects, dissonant synths and deep bass drones to create an unnerving soundtrack that underpins the artist’s stirring monologue.