66 Old Compton Street
Soho
London
W1D 4UH

Ganni

The latest campaign from Ganni, directed by Sophie Jones and produced by Partizan, offers a glimpse into a typical day with London-based roller skate community Skate With Sis using agile camerawork and a ‘70s colour palette.

In this director’s cut, we contrast the energy and dynamism of the skaters’ performances with elegant flourishes of piano. We then accentuate the intimate and ethereal atmosphere through our sound design, incorporating audio recordings from the shoot into the mix to further highlight the closeness and community shared between the performers.