Coach

Single’s Day is a popular holiday among young people in China that celebrates the joys of being single and has now become the largest online and in-store shopping day in the world. Coach China’s light-hearted campaign film, starring actress Gian Xiatong, shows 11 different ways to indulge yourself during the “anti-Valentine’s” celebrations.

Directed by Bunney Kinney, the stylised visuals and distinct colour palette create a picturesque scene throughout the film. For the soundtrack, we sourced a rare funk and soul track by 60’s band The Fugitives to complement the playful narrative.