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Adidas Originals

Adidas Originals’ short series ‘SHPTLKS’ focuses on some of the best sneaker stores around the world, taking a behind-the-scenes look at the latest collaborations and observing the evolution of the brands. Each episode gives an insight into how the shops operate in their diverse cities, using interviews with the founders to highlight what makes each store stand out.

Season 2 kicks off in Copenhagen to introduce NAKED, the sneaker company catering solely for female consumers, helping to empower women in a largely male-dominated industry. Established in 2004, the Danish-born brand created by Stine Pederson and Tommas Olsen are known for their cutting-edge collaborations with Adidas. Their latest, Adidas Consortium Magmur Runner, is a futuristic take on the classic 90’s runner.

For this first episode, produced and directed by La Familia, we sourced a range of lo-fi hip hop instrumentals, upbeat electronic tracks and playful Nordic folk.