Steven Tai AW18

Steven Tai’s AW18 presentation brought the neon streets of Macau to London Fashion Week with a unique digitally augmented experience. Created in collaboration with Lucasfilm’s immersive entertainment division, ILMxLAB, the show transported us a hyper-real world inspired by the ‘Las Vegas of the East’.

Tai’s models walked the stage as if wandering city streets, carrying grocery bags and dressed in a collection of elevated workwear with luxurious detail and lavish materials. Among the models was an avatar, generated with real-time CGI and dressed in digitally formed garments as part of the collection.

For the soundtrack, we combined ambient soundscapes, leftfield synth pop and Asian influenced hip-hop from a range of electronic artists such as D.K., Visible Cloaks and Axel Boman.

Check out the BTS film below!